Pixel Tag tidbits: Surprise NFC, Find Hub setup, & Bellroy keychain cases
The Made by Google 2026 lineup is finally complete with tomorrow’s retail launch of the Pixel Tag . You can find our review here , while there are some additional details about the device since the August announcement. more…
The Pixel Tag, a new device from Made by Google, has been unveiled for retail launch tomorrow. This tracker is the first in its line to feature NFC connectivity, which enables users to tap the device to their phone's back to instantly access device settings. The NFC area on the Pixel Tag is located beneath the circular battery door, which can be opened by holding down and twisting counterclockwise.
On Android 17 QPR2, tapping the device immediately opens the details page, while on QPR1, a system notification must be clicked to proceed. The Pixel Tag also supports Bluetooth 6.0 with Channel Sounding and Ultra Wideband (UWB), complementing its NFC functionality.
Upon initial pairing and reading the terms of use, users are presented with a new screen to configure settings such as notifying when the tracker is left behind, ringing their phone, editing the name or category of the device, and adjusting the volume for the tag. The Pixel Tag includes a physical button on its rear side, below the battery cover.
Double-clicking this button plays a loud sound on the user's phone if both devices are within proximity, aiding in locating the tracker. Once the tracker is found, a single tap on the button silences the sound or, from the user's phone, completely disables the feature for that specific tracker.
Google does not have its own first-party case for the Pixel Tag. However, it is partnering with Made for Google partner Bellroy to offer two options through the Google Store. The first case is made of silicone and is available for $24.99 in a pack of two colors: Mist and Shadow. This case covers the entire Pixel Tag, except for its face and speaker cutout, and features a hole in the corner along with a color-matching cord.
The second option is the Bellroy Leather Tag Case, priced at $29.99, which is available in Artichoke, Azalea, Black, Pewter, and Red Ochre. Both cases provide an additional layer of protection while maintaining easy access to the Pixel Tag's features.
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