Paige Paul’s world of Dairy Boy is collabing with Hanes and coming to Target
Before the lifestyle brand Dairy Boy had a logo or a single follower, Paige Paul—formerly Paige Lorenze—was a New School student crafting a mood board made up of vlogs and pictures. In 2021, that vision became the Dairy Boy brand—a name inspired by Paul’s love of dairy products like whole milk, which, in the age of oat milk lattes, seemed radical. Paul, who now has an audience of more than 2.3…
Paige Paul, the creator of lifestyle brand Dairy Boy, has teamed up with Hanes and Target for a limited-edition collaboration. The project, which will launch on November 14, combines Dairy Boy's unique Americana aesthetic with Hanes' classic comfort basics and Target's nationwide reach. Dairy Boy, founded by former New School student Paige Paul, has gained a massive following with its playful, seasonally-inspired collections that showcase pieces of Paul's life.
This collaboration marks the brand's first major partnership since its launch in 2016. The collection includes 45 items, such as classic tanks paired with men's boxers, fluffy bathrobes, waffle pants, and more, all featuring Dairy Boy's signature patterns and motifs. Paul emphasizes the affordability of the collection, inspired by her college days at the New School, and highlights the collaboration's potential to leverage Target's extensive retail presence.
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