Mountain: Italians on the decline, foreigners save the ski season
The desire for snow does not fade but inflation and weakened purchasing power make the white week a dream not always achievable for Italian families: in the 2026-2027 winter season, overall turnover...
Italy's mountain tourism sector is expected to generate €12.86 billion in revenue for the 2026-2027 winter season, a 5.2% increase from the previous year. However, this growth is largely driven by foreign tourists, with international arrivals expected to rise 5.7%, while domestic tourism declines 3.4%. The top destination is Cortina d'Ampezzo, followed by Madonna di Campiglio, and Bormio, which has jumped four positions to third place.
The average cost of a winter vacation in Italy is expected to increase by 5.6%, with hotel prices rising 6.6% and restaurant prices increasing 7.9%. The average cost for an adult to spend a week in the mountains is €1,573, while a family of three will spend €4,101.
Written by urgent.news from Il Sole 24 Ore's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
