Makeup Ghana, University of Ghana launch first beauty and wellness industry report
Makeup Ghana, a professional body that advocates for the development of the beauty and wellness industry in Ghana, in collaboration with the University of Ghana College of Humanities, has launched the first-ever report to address challenges that have stalled the industry.
The Makeup Ghana professional body, in collaboration with the University of Ghana College of Humanities, has launched the first-ever Ghana Beauty and Wellness Report 2026. The report aims to address challenges within the industry and promote reforms. Commissioned by Makeup Ghana, the report is based on comprehensive research including 1,250 face-to-face consumer surveys, 50 in-depth interviews, and submissions from 27 institutions.
The research reveals a growing demand for beauty and wellness products, with 86% of buyers spending more on beauty products than they did five years ago. Hairdressing dominates spending, with 76% of buyers paying in cash. Trust in the industry is primarily through personal connections, with family and friends influencing 76% of buyers.
The report also highlights safety concerns, with only 20% of buyers checking the FDA's registration mark before purchasing. Despite these issues, the sector is a significant youth employment opportunity, with over 3,000 trainees annually.
Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
