Made to be worn, built to be kept
Ahead of London Watch Week City Edition, Ednah, founder of Horological Atelier, talks moon phases, Swiss modules and why a watch’s story is worth protecting. Ask Ednah what moves her and the answer comes quickly. “Time,” she says. “Time is a constant. It was here yesterday, it’s here today and it will be here tomorrow. [...]
Horological Atelier founder Ednah explains the importance of time in her watches. She believes time is constant and tries to capture it with beautiful designs and vibrant colours. Collecting vintage cocktail watches has inspired her designs. Ednah values both beauty and functionality in her timepieces and encourages daily use of what she purchases.
Her first design, the BOVARO® Lunoire, features a Swiss Ronda 706.3 quartz calibre showing day, date, month and moon phase. The company also plans an automatic version, Lunoire 2.0. CLÉVIOR, another watch from Ednah, features two Swiss makers and combines Swiss automatic technology with an automatic movement for dress watches. For watches, Ednah offers TimeVault® – Asset Provenance, a digital platform that securely records a watch's history and provides ownership management services.
This allows watch owners to prove the provenance of their timepieces and build trust in the asset class.
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