Konzeptstudie: Formula 2030 nimmt die nächsten zwei Polestar-Modelle vorweg

Polestar, a relatively new brand in the automotive market, aims to evolve its visual style after ten years under the Volvo umbrella. The Swedish company's new design chief, Philipp Römers, unveiled a study named Formula 2030, showcasing a fresh design language for the upcoming models. Römers' vision for the 4.68-meter-long electric shooting brake extends beyond organic shapes, more color inside, and the return of dashboard switches and buttons.

However, the Formula 2030 also hints at the design of Polestar's next two models, the Polestar 2 and Polestar 7. The front design of the Formula 2030 aligns with the upcoming Polestar 2, set to enter the electric mid-size segment next year as a competitor to the BMW i3. Meanwhile, the rear design anticipates the Polestar 7, a relatively compact SUV aimed at opening the brand's market and driving sales with more affordable pricing.

The Formula 2030 is more than just a teaser for the next two models; Römers envisions it as a sporty and passionate interpretation of the classic Swedish wagon. He sees the showcar as potentially suitable for series production, aside from details like dual-opposed doors.