Julia Fox fronts anti-split-the-bill campaign from Seeking
Actor Julia Fox is the face of the Anti 50/50 campaign from the dating platform, Seeking.
A new anti-split-the-bill campaign has launched from the dating platform Seeking, with actor Julia Fox serving as its face. The group behind the initiative, Seeking, which was originally a sugar dating app, now discourages transactional relationships. The campaign, called Anti 50/50, aims to reimburse singles who have been asked to split the bill on a date, with a budget of $50,000 to cover costs up to $50 per person.
Recent findings show that one in ten young singles has stopped dating due to financial concerns. Seeking's data reveals that 61% of Gen Z women have been asked to go dutch on a first date, a significant jump from the 27% of Baby Boomer women who experienced the same. Despite women preferring men to take the lead on dates, including planning and paying, the Anti 50/50 campaign emphasizes the importance of courtship over low-effort arrangements.
Julia Fox, in a press release, urged the dating community to move beyond the notion that women must justify their dating preferences. To apply for the $50 reimbursement, individuals must create a Seeking account, provide details about the date, and upload a receipt. The fund is set to remain open until February 10, 2027, or until the allocated funds have been claimed.
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