InMobi Secures Naming Rights For Bengaluru’s Ibbaluru Metro Station For ₹65 Cr
Ahead of its long due IPO, adtech unicorn InMobi has bolstered its marketing by securing a naming rights for Bengaluru’s…
InMobi, the Indian adtech giant, has signed a naming rights deal for Bengaluru’s Ibbaluru Metro Station for a 30-year period, amounting to ₹65 Cr. This partnership will see the tech company support Namma Metro for the duration of the concession. As part of the agreement, the station will bear the name InMobi Ibbaluru Metro Station.
Bengaluru, a leading tech hub, played a crucial role in InMobi's growth over the past 18 years. The company sees this deal as a way to give back to the city that helped foster its beginnings. The naming-rights deal is expected to boost BMRCL's non-fare revenue, which includes income from commercial activities like station branding and advertising.
BMRCL believes the partnership will aid metro infrastructure development and attract more corporate involvement in the city's public transport sector. The naming rights deal highlights InMobi's strategic moves towards a public listing, a plan that was first announced two years ago. The company aims to list in India, with a target valuation of around $10 Bn.
However, the IPO timeline has been delayed, and InMobi has yet to file its draft red herring prospectus (DRHP). In December 2025, InMobi's cofounders repurchased around 25-30% of their stake from early investor SoftBank, reducing SoftBank's holding from around 35% to less than 8%. The move was supported by $350 Mn in debt raised from Varde Partners, Elham Credit Partners, and SeaTown Holdings.
InMobi has also been strengthening its shareholding structure by acquiring new stakeholders, such as True North, which acquired a 2-3% stake for around $50-60 Mn. The company is also preparing for its IPO by assembling a banking team, including JPMorgan Chase, Jefferies, Kotak Mahindra Capital, and Axis Capital. InMobi has been expanding its advertising technology capabilities through acquisitions, such as the recent purchase of San Francisco-based mobile app marketing and analytics platform MobileAction.
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