How a Target store gets ready for the holiday rush
Target is taking a higher-cadence approach to the holidays this year in a bid to get shoppers coming back more often.
Target is implementing a faster-paced holiday strategy this year, with the season beginning earlier and aiming to keep shoppers coming back more frequently. The retailer has already started displaying Christmas trees, stockings, and gingerbread houses despite Christmas Day being more than six weeks away. Store manager Ben Kossack of the West Madison location in Wisconsin explained that Target has improved at staying relevant to the current season while also catering to early shoppers.
Kossack noted that the phased approach, transitioning from Halloween to Christmas merchandise, has proven effective for the company. Working on a faster turnover of merchandise, Target plans to introduce new displays and fresh products regularly to maintain customer interest throughout the holiday season.
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