GTA 6 Presales Are 'Running Far in Excess of Our Expectations,' Take-Two Interactive CEO Says
Take-Two boss reveals that GTA 6 pre-orders surpassed expectations but might've hindered its other releases.
Grand Theft Auto 6 is generating unprecedented excitement, as evidenced by its staggering pre-orders that far surpass initial expectations. Take-Two Interactive CEO Strauss Zelnick disclosed in a recent earnings presentation that the game's pre-orders are tracking significantly above what the company had anticipated. This massive pre-sales surge has had an unintended consequence: it may have contributed to the underperformance of other Take-Two game series.
Many publishers deliberately postponed their game launches in November to capitalize on the GTA 6 hype, resulting in delayed releases like Rockstar Games' NBA 2K27, which failed to meet sales expectations. The hype surrounding GTA 6 is so intense that players across the globe are taking vacation days to prepare for the game's release on November 19.
Some companies are even closing their stores to allow their employees to play the highly anticipated game. The United States Army has granted soldiers four days of leave to experience the release, further underscoring the magnitude of the excitement.
Despite the record-breaking pre-orders, Zelnick acknowledged that GTA 6's success might have indirectly impacted other Take-Two releases. While he expressed satisfaction with the game's performance, he also admitted that the company's other titles, such as NBA 2K27, were overshadowed by the release's impact.
Written by urgent.news from Polygon's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
