Genesis Opens Orders for Flagship GV90 EV, Targeting Ultra-Luxury SUV Market

Genesis has begun accepting orders for its first full-size electric SUV, the GV90, as the luxury brand aims to bolster its standing in the ultra-premium SUV market. The GV90 and its higher-end variant, the GV90 Neolun, are built on Hyundai Motor Group’s electric vehicle platform, eMP, and feature the largest battery capacity in the group’s lineup at 123.5 kilowatt-hours.

The base model starts at 139.5 million won ($103,679), while the Neolun First Edition, the top-tier limited edition, is priced at 270 million won ($199,553). The GV90 is available in both seven- and six-seat configurations, while the Neolun comes in six- and four-seat versions, with the Neolun First Edition limited to 222 units worldwide.

The pricing includes a 5% individual consumption tax and eco-friendly vehicle tax benefits for the GV90, whereas the Neolun’s price reflects the same tax. The GV90’s design is inspired by traditional Korean moon jars, while the interior introduces a radiant floor heating system called the Wood Floor. The top-tier Executive Suite also features amenities like a refrigerator, table, and comfort partition.

The vehicle’s electric motors produce a combined output of 490 kilowatts, and it can charge from 10% to 80% in 22 minutes using a 350-kilowatt ultra-fast charger. Genesis launched the GV90 to strengthen its brand positioning and support sales recovery, following a decline in domestic sales. The brand sold 68,683 vehicles in South Korea through October, down 29.4% from the previous year.

Genesis plans to introduce hybrid versions of the G80 and GV70 in the future to address declining sales.