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Sony bets on homegrown anime to fuel decades of future growth

The US$28 billion anime industry is one of the fastest growing genres of entertainment

  • Sony targets anime industry for long-term growth, aiming for 50-100 year franchises.
  • Acquired Crunchyroll, world's largest anime streaming service, to expand reach.
  • Formed Hayate studio to produce original anime content for global audiences.

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