Cómo quebró Ueno, el banco de Paraguay que prometía a sus clientes reembolsar el 40% de las compras
La entidad ha sido liquidada por problemas de solvencia derivados de préstamos otorgados a empresas de su mismo grupo empresarial
In November 2023, the massive Paraguayan conglomerate Grupo Vázquez launched a new online bank, aiming to emulate the success of neobanks like Revolut. This entity, named Ueno, experienced exponential growth, reaching a point where almost three million Paraguayans deposited their money in it, accounting for 60% of the adult population.
Until a sudden collapse on Tuesday, Ueno had thrived on an aggressive customer acquisition model that offered up to a 40% refund on all purchases made through its credit card and sports sponsorships, which helped popularize its brand. The system was entirely unsustainable, as acknowledged by former Paraguayan Minister of Finance Dionisio Borda, who describes it as a "typical case of a death announced."
Written by urgent.news from El Pais Economia's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
