Ahead of GTA VI’s release, Logitech is giving 7,000 employees the day off to play video games—and its CEO says it’ll boost productivity

As Grand Theft Auto VI prepares for its highly anticipated release next week, some businesses are anticipating a productivity challenge, with millions of gamers potentially taking time off or gaming on the job. Logitech, however, is proactively addressing the situation by giving its 7,000 global employees a day off to play video games, a new initiative dubbed "Logi Game Day."

CEO Hanneke Faber believes this approach will challenge the notion that gaming is a waste of time, highlighting how engagement in one sphere can support performance in the other. Faber plans to participate in the gaming on Nov. 19, the same day GTA VI launches, which coincides with the game's expected sales of nearly 8 million copies.

While some estimate the U.S. economy could lose up to $1 billion in productivity, economists argue that increased happiness among employees could outweigh any lost productivity. Logitech cites a study showing that 80% of respondents believe gaming boosts confidence in handling real-life challenges and helps maintain focus in high-pressure situations.

The company is betting that dedicated gaming time will make employees more productive, noting that those who play return with clearer focus and renewed energy. Logitech's executives also participate in gaming, with Laird competing in the mobile puzzle game Block Blast and CFO Matteo Anversa taking the day off to play racing simulation games.