Adobe is fully in its agent era
I am a big fan of artificial intelligence taking on the miserable tasks of creative work. Renaming and tagging footage, syncing multiple camera angles, reformatting an ad for 50 different aspect ratios? Let the computer do that, thanks. Adobe showed me how its AI agent can do all that , right inside its apps, back in June. But actual creative work? Pass. Today, at its Max conference, Adobe is…
Adobe is fully embracing its agent era, announcing groundbreaking AI integrations that will allow outside AI agents to work directly inside users' Creative Cloud tools, such as Photoshop, Illustrator, Premiere, and After Effects. This local Model Context Protocol (MCP) integration, previewed at Adobe's Max conference, enables third-party AI agents like ChatGPT, Claude, or Gemini to access project files with full depth on the user's machine.
The AI agent, now called Adobe Creative Agent, will work collaboratively with users, taking on repetitive tasks while preserving the final creative decisions made by humans. While 77% of surveyed creators still believe the final creative decision should remain with the human, 68% admit they sometimes accept results that don't fully match their vision due to the time-saving benefits of agents.
Adobe plans to release MCP access for these third-party agents to its apps in early 2027, marking a significant shift in AI-driven creative workflows.
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