A New Formula for Department Stores, According to Bloomingdale’s
Under CEO Olivier Bron, the retailer is overhauling its 59th Street flagship and 12 other locations, betting that warmer interiors and more personal service can give department stores a new lease on life.
Bloomingdale's CEO Olivier Bron discusses the re-emergence of the iconic department store chain on The BoF Podcast. He reveals that the retailer is implementing a 'shop-in-shop' concept, with curated themes changing every two months. This innovative approach, inspired by concept boutiques and indie brands, aims to reinvigorate the brand and provide customers with an exciting shopping experience.
Bron emphasizes that the retail format does not need to reinvent itself entirely to survive and thrive, but rather focus on enhancing the customer experience and partnering more effectively with brand vendors. As the new chief executive of the Macy's-owned chain, Bron brings his international experience to the company and seeks to position Bloomingdale's as a leading player in luxury once again.
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