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You won’t be able to return a Christmas gift you bought on Amazon purchased before Nov. 1

Estimates for spending on holiday gifts, decor and the like between late 2026 and January 2027 range from about $1 trillion to $1.7 trillion in the U.S.

You won’t be able to return a Christmas gift you bought on Amazon purchased before Nov. 1

The holiday shopping season kicks off as early as October with major retailers like Amazon, Costco, Target, and Walmart promoting deals on seasonal items. This early start helps retailers attract more customers while allowing shoppers with limited funds to spread out their purchases over multiple paychecks. For those with deeper pockets, buying gifts early can help them avoid the stress of last-minute shopping.

According to the Bank of America Holiday Spending survey, about 29% of Americans plan to spend their holiday gift budget in early to mid-December, while 17% will shop on Black Friday. However, many people prefer to start shopping for gifts before Halloween. Some do this out of necessity, as they can't afford to buy all the gifts they want unless they spread the cost over multiple paychecks.

For others, it's a matter of preference, as 54% of early shoppers want to manage their budgets gradually and 41% buy gifts early to avoid the stress of last-minute shopping.

Retailers adjust to this early shopping season by offering deals months before gift-giving begins, hoping to encourage more people to join the early birds. They also launch promotions in October to secure sales that might otherwise go to competitors later in the season. An earlier shopping season can ease pressure on retailers' supply chain and logistics, as they receive seasonal orders over a longer period, minimizing shipping difficulties and warehouse overhead costs.

Despite these benefits, an earlier shopping season doesn't necessarily increase overall consumer spending. Some purchases may simply shift from December to October. When buying early makes financial sense, it's essential to read vendors' fine print and research return policies. Many retailers are shortening return windows and adding restocking fees, with deadlines falling before the holidays.

For example, Best Buy, Target, and Amazon have stricter return policies for items bought in late October and November, with Amazon's deadline being Jan. 15 for Apple products.

If buying early is financially advantageous, such as when a popular item is out of stock later in the season, it might be worth it to purchase it sooner. However, it's crucial to compare prices and ensure the item is within your budget before making a purchase. Rushing to buy gifts weeks or months ahead of time due to perceived scarcity can lead to unnecessary costs, like rush shipping fees. The key is to have a budget, recognize when the price is right, and know when to stop shopping.

Written by urgent.news from Fortune's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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