This Diwali, Young Professionals Are Turning Their First Salaries Into Gifts For Parents
Earlier this year, Ashwajeet Kamble, a fresh IIM graduate, withdrew his entire first post-MBA salary in cash and took a flight to Pune. He wanted to place the notes in his parents' hands, the way his father had once handed his own first pay packet to his parents. The video of that moment travelled across social media within days, and thousands of viewers wrote in with memories of their own. This…
This Diwali, many young professionals in India are turning their first salaries into gifts for their parents, reflecting a cherished tradition that remains strong among Indian families. A recent survey by the Bharat Lab found that 38.8% of young earners, mostly women, spent their first salary on gifts for family members, while 24.5% chose to save it.
The festival has amplified this impulse, with half of the respondents in a Diwali 2025 survey stating that strengthening family bonds was their main goal. Young earners like Manya Singh, Akshat Gangi, and Shree Adya describe the act of purchasing gifts for their parents as a proud moment of financial independence and a way to give back to those who have always put them first.
Brands have also capitalized on this trend, with advertisements and social media posts evoking nostalgia and shared memories of parents' care.
Brief written by urgent.news from Free Press Journal's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
