‘Soan Papdi’ Re-Gifting Network: How Does One Box Travel Across Homes Every Diwali?
Every Diwali, alongside diyas, sweets and festive greetings, one familiar box finds its way into almost every household: Soan Papdi. You receive it from a neighbour, pass it on to a relative and, before you know it, the same box has travelled across half the family. It has become the unofficial star of India’s festive re-gifting economy. While many are happy to give it away, few admit to buying…
We haven't written up this one. Free Press Journal has the full story — the link below goes straight to it.
