Paul Smith, still at the top of fashion at 80: ‘I dress very famous people, but I think of them as ordinary people’

On September 5, a number of visitors sought assistance from the 80-year-old director of the Paul Smith label in London’s Mayfair district. The man, impeccably dressed, was none other than the legendary British fashion designer, Paul Smith. Each person attending to him understood his position as the man who ensures their success. Smith, who has recently released his memoir, Threads: My Life in Style, shared his thoughts on his career and the secrets behind his longevity.

Despite his immense success, Smith insists that his primary focus remains on his customers. He reminds them that they are the ones who pay his wages, just as readers support his work. He remains curious while also staying grounded, having been in a committed relationship with his wife, Pauline, for over five decades. Their relationship is grounded in mutual respect and understanding, and they have never felt the need to constantly search for love or success.

Their home, the Paul Smith Grand Suite at Brown’s Hotel, is a reflection of Smith’s meticulous attention to detail. The walls are adorned with contemporary art, reflecting his personal collection, and his choice of furniture and tiles are unique to his brand. Smith’s life journey began in Nottingham, where a cycling accident forced him to abandon his dreams. He then discovered his passion for fashion while working in a fabric workshop.

Pauline Denyer, six years older than Smith, played a significant role in shaping his life. She brought a sense of grounding and humility to his world, complementing his London sophistication. Together, they raised the bar for quality by never settling for less than the best materials and craftsmanship. Smith attributes his success to Pauline’s influence, as she challenged him to improve even the most basic aspects of his designs.

Growing up in a time of class distinctions, Smith drew inspiration from Britain’s traditional styles, infusing them with a modern twist. His designs now incorporate vibrant colors, a nod to the Swinging Sixties era, while still maintaining the distinct British touch. Smith's empire now spans 130 stores worldwide, including 20 in Japan, and employs over 1,200 people.

His company’s success has been particularly strong in Japan, where his pink flagship store has become an iconic landmark. Smith’s journey began in a small Nottingham alleyway, but through hard work, determination, and a passion for fashion, he has left an indelible mark on the industry.