Just 2% of Tom's Guide readers want AI in earbuds & headphones — so why do audio brands like Apple, Samsung and Soundcore keep pushing it on us?
Results are in: just 2% of Tom's Guide readers buy earbuds and headphones because of AI features. So why do audio brands think we want them?
Recent Tom's Guide survey reveals that only 2% of readers desire AI features in earbuds and headphones, despite audio brands persistently marketing such technology. The overwhelming majority of respondents prioritize sound quality, with 135 votes, followed by active noise cancellation (ANC) with 27 votes. This disconnect between consumer preferences and brand strategies prompts the question: why do companies continue pushing AI features despite clear lack of demand?
Written by urgent.news from Tom's Guide's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.