Find the decision makers at your target companies from their own team pages
You have a list of target accounts. Before you can write to anyone, you need to know who runs marketing at each one, or who the founder is, or whether there's a head of operations at all. The usual answer is a paid contact database, which is fast but often stale: people change jobs, and databases lag. There's a more current source most sales teams overlook: the company's own website. Agencies,…
To locate decision makers within target companies, begin by compiling a list of these companies. While a paid contact database is an option, it can be outdated as personnel change positions. A more contemporary approach involves consulting the company's website, where team and leadership pages—often kept current for clients—are usually present.
This process can be automated using Python. The Decision-Maker Finder Actor, a paid tool, takes domain names as input rather than individual names. It navigates to the appropriate sections of the target websites—such as "team," "leadership," or "management"—and extracts name/title combinations. Titles are classified, for instance, recognizing "VP, Growth Marketing" and "Directrice du marketing" under the marketing category.
The tool excludes titles of board members, advisors, or investors who typically do not engage in sales. It avoids guessing emails; if an email address is listed on the company's page, it is retained. Otherwise, the field remains empty. The tool also retains the source URL for each record, enabling verification of the source.
The tool's parameters allow customization. Users can specify the seniority levels (founder_owner, c_suite, partner, vp, head, director, manager, staff) and functions (executive, sales, marketing, engineering, product, hr, finance, legal, operations, customer_service, other). It reads team and leadership pages first, before scanning other pages.
The output includes detailed information for each person: name, title, seniority level, function, work email (if available), phone number (if available), LinkedIn URL (if available), Twitter URL (if available), company name, domain, and website. This structured list can then be used for targeted outreach.
Written by urgent.news from Dev.to's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
