Retail: Price shock in the Christmas season – AI chips make electronics more expensive
Expensive memory chips are dampening the festive business. As throttled production meets the global AI boom, prices for laptops and mobile phones have noticeably increased before Christmas.
Consumers in Germany are facing higher prices for electronics such as computers, smartphones, and memory cards due to a shortage of memory chips. According to MediamarktSaturn, a leading electronics retailer, the ongoing shortage of semiconductors and memory components is driving up prices. The prices of IT products have risen sharply, with graphics cards costing almost double and desktop PCs 41% more than a year ago.
The price surge is expected to impact Christmas sales, with consumers advised to be cautious and compare prices before making purchases.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
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