Crocs evp Rupert Campbell sells $399K of CROX stock

On October 30, 2026, Rupert Campbell, the EVP and Brand President of HEYDUDE at Crocs Inc., sold a total of 2,645 shares of company stock, amounting to $399,054. The shares, totaling $399,054, were sold in multiple transactions with prices between $150.76 and $150.88 per share. Post the sale, Mr. Campbell still retained 68,573 shares of Crocs common stock.

Currently, Crocs shares are trading at $151.86, marking a 92% increase over the past year. Analysts have noted that the stock is potentially undervalued, with a Fair Value of $183.30. In addition to this, Crocs Inc. recently reported impressive third-quarter results, surpassing expectations, which resulted in an increased guidance.

UBS upgraded its price target for Crocs to $145, maintaining a Neutral rating, and predicted a 6-17% increase in earnings per share for the fiscal years 2026 through 2028. Similarly, Williams Trading raised its price target to $184, maintaining a Buy rating, emphasizing robust demand and improved management of Crocs and HEYDUDE brands.

Piper Sandler kept its Overweight rating with a price target of $170, reflecting confidence in the company. Despite maintaining a Sell rating, Goldman Sachs also increased its price target to $128, citing a positive growth outlook and profitability improvements. These analyst upgrades indicate optimism about Crocs' future performance.