British travel writers discover Elche beyond the Costa Blanca beaches

British travel writers have explored Elche beyond its famous Costa Blanca beaches, discovering the city's rich heritage, natural beauty and traditional crafts. The city has been actively promoting itself to the UK as a tourist destination throughout the year, showcasing more than just the sun and sand. During their visit, the writers toured historic sites such as the Palmeral Museum, Festa Museum, Altamira Palace, Basilica of Santa Maria, Calahorra Tower and Arab Baths.

They also ventured into El Hondo Natural Park and sampled local cuisine, including white palm weaving and other traditional crafts made by Elche's palm tree specialists. The trip coincided with the 25th anniversary of the Misteri d’Elx medieval drama, which has been recognized by UNESCO as a World Heritage site. This allowed the British visitors to witness one of the city's most iconic cultural traditions.

The UK represents a significant tourism market for Elche, and the city hopes that visits like these will introduce more British travelers to its diverse attractions beyond the beaches. By offering this experience directly to travel writers and content creators, Elche aims to bring its cultural and natural highlights to a wider British audience, encouraging year-round tourism by highlighting the city's heritage, food, natural attractions and traditions outside the peak holiday season.