Alicorp Closes US$150M Purchase of Colombia’s Rama Margarine and 18 Other Brands
Peruvian food and consumer goods company Alicorp has completed its acquisition of Flora Food Group’s Latin American spreads business, taking control of Colombian margarine brand Rama, 18 other brands, and a production plant in Cali, in southwestern Colombia. The deal has an enterprise value of approximately US$150.5 million, according to Alicorp’s filing with Peru’s securities […]
Peruvian consumer goods company Alicorp has finalized its acquisition of Flora Food Group's Latin American spreads business, gaining control over Colombian margarine brand Rama, 18 other brands, and a production plant in Cali. The deal is valued at approximately US$150.5 million, as per Alicorp's filing with Peru's securities regulator.
Founded in 1956, Alicorp is Peru's largest consumer goods company, operating across South America and producing brands such as AlaCena sauces, Primor cooking oils, and Don Vittorio pasta. Flora Food Group, originally known as Upfield, is a Netherlands-based manufacturer of plant-based spreads. The acquisition comes after Alicorp's recent expansion into Colombia, acquiring Unilever's home-care business in Colombia and Ecuador.
The purchase of Flora's Latin American spreads business is part of Alicorp's strategy to expand its presence in the Andean region through strategic acquisitions. Flora's acquisition includes subsidiaries in seven countries - Guatemala, Panama, the Dominican Republic, Colombia, Ecuador, Peru, and Chile - as well as distribution and commercialization agreements in about 30 territories across South America, Central America, and the Caribbean.
Notably, Alicorp will gain exclusive commercialization rights for Country Crock, a Flora brand popular in the United States, along with other labels in Central America and the Caribbean. While 19 brands are being transferred outright to Alicorp, some are being licensed to the company with specific territorial restrictions. The Cali production plant, which will supply Colombia, Ecuador, Peru, and Panama, is crucial to the deal, as it will enable regional distribution rather than solely serving domestic demand.
Alicorp and Flora will collaborate during a transition period to ensure a seamless handover, maintaining product quality and supply. Both companies will retain their respective employees, with Alicorp prioritizing operational continuity and continuous improvement to enhance production, innovation, and distribution across the involved markets.
The acquisition raises questions about the future of two competing spread brands under the same ownership and the strategic importance of the Cali plant in Alicorp's expansion plans.
Written by urgent.news from Colombia One's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
