A creator making 6 figures on TikTok uses 'hooks' to grab attention. How to use the strategy to earn extra cash.

Talon Krebs, a 23-year-old former business owner, now earns six figures as a TikTok Shop affiliate. His secret to success lies in crafting strong hooks that capture viewers' attention within the first few seconds of a video. These hooks often highlight a problem or challenge, sparking curiosity and compelling the viewer to continue watching.

Krebs emphasizes the importance of consistency in his approach. He posts up to 30 videos per day on multiple accounts, all aimed at promoting products and earning a commission on sales. Although the content is highly competitive, it's the hooks that set his content apart and draw viewers in.

For instance, one of his successful videos began with, "Business cards are officially a thing of the past." This bold statement immediately captured viewers' attention, leading them to watch the video in which he demonstrated the product and explained its benefits for entrepreneurs.

To convert the interest generated by the hook into actual sales, Krebs ensures that the video content genuinely addresses how the product solves a problem for the viewer. He also maintains a genuine connection with his audience, which he finds more challenging on a screen than in person. By promoting products he personally uses or believes in, Krebs simplifies the process of connecting with his audience.

His videos typically run between 30 to 50 seconds, structured in three parts: the hook, the middle where he explains or demonstrates the product, and a call to action at the end. Krebs views his content creation as a loop, where each element builds upon the previous one to achieve a desired outcome.

Starting his journey while still in university, Krebs began earning money through TikTok Shop. With minimal startup costs, as long as he has products at home that can be promoted on the platform, he got off to a strong start with less than $500. For Krebs, the key to success on TikTok is volume and persistence. He posts up to 30 videos daily across three accounts, including one dedicated to experimenting with various product ideas.

Not every product will sell, and some videos may fail to gain traction, but he remains committed to the process, understanding that it's a numbers game. He focuses on the work he can control, such as product research, video creation, and consistent posting, while trusting that results will follow over time.