Strong men take action: new CANSA campaign encourages early detection of prostate cancer

In a new campaign, the Cancer Association of South Africa (CANSA) is urging men to prioritize their health by detecting potential prostate cancer early. The initiative, titled "Strong Men Take Action," aims to overcome fears, misconceptions, and embarrassment that may prevent men from seeking medical help. According to the National Cancer Registry, prostate cancer is the most commonly diagnosed cancer among men globally and in South Africa, with a lifetime risk of 1 in 17 for South African men. Research also suggests that aggressive prostate cancer is more prevalent in black men.

The campaign debunks common myths about the causes of cancer in specific communities, emphasizing that early detection can save lives. CANSA National Manager of Health Programmes, Lorraine Govender, highlights the importance of discussing personal risk and appropriate cancer screening with healthcare professionals. Stuart Hopwood, a prostate cancer survivor, shares his experience of being diagnosed with stage 4 prostate cancer through a routine PSA blood test, despite feeling fine.

Hopwood advocates for regular health checks and encourages men to take action, stating, "Simply have yourself tested regularly, as early detection can change the outcome." He believes that societal expectations of strength can hinder men from discussing their health or seeking help. Hopwood emphasizes the role of emotional support for cancer patients, noting that "you can look fine, but emotionally and internally you are suffering with aches, pains, and fatigue."

CANSA offers a prostate-specific antigen (PSA) blood test, which may indicate prostate cancer, and recommends annual screenings for high-risk men starting at age 40, while moderate-risk men should begin at age 45. For all men, a testicular examination is advised monthly from the onset of puberty. CANSA provides various resources, including cancer information, free counselling, support groups, and accommodation for patients receiving treatment.

The organization also collaborates with events like the Hollard Daredevil Run and Takealot’s ‘Check Your Package’ campaign to challenge stigma and promote health awareness.