Japan’s new matcha vending machines serve freshly prepared matcha in five different strengths

Freshly prepared matcha is now available through vending machines in Japan, offering customers a convenient and authentic taste of this traditional green tea. Toyo Vending, known for its popular Mill-Ground Coffee machines, has partnered with tea company Ito En to bring this new product to market. The result, called "Japan Quality Matcha," uses carefully selected matcha ingredients and specialized preparation technology to replicate the experience of freshly whisked matcha.

Customers can choose from five different strengths, allowing them to select their desired intensity. Unlike traditional drink vending machines that hold pre-packaged beverages, these new machines prepare each cup to order, beginning only after the customer presses a button. The machines feature eye-catching designs inspired by Japanese scenery and culture, with three different all-green options.

They will be located at high-traffic areas such as expressway rest areas, train stations, airports, commercial facilities, and popular tourist destinations. Toyo Vending CEO Yoshimasa Wakamatsu expressed his enthusiasm for bringing this traditional Japanese beverage to a wider audience, stating that the goal is to offer a unique and familiar way to experience matcha, both in Japan and abroad.