Hershey is making the 2026 holiday season sweeter with a fresh lineup of new and returning treats

Hershey is gearing up to make the 2026 holiday season a sweet one, with a fresh lineup of new and returning treats to delight consumers. During a recent sneak preview, Fast Company had the opportunity to see some of the treats that will be hitting store shelves. While Halloween candy traditionally generates the most sales for the company, Hershey's profits also grow during Easter, Valentine's Day, and the holiday season. In fact, last year Hershey's holiday share of revenue reached $609 million.

Many of the returning treats from last year will be back for the 2026 season, including Reese's Peanut Butter Trees and Mini Trees. These classic combinations of peanut butter and chocolate are sure to be a hit with consumers. Additionally, Hershey's Kisses will be available in a new Snickerdoodle Cookie flavor, Kit Kats will have a Peppermint Stick variant, and a Grinch-themed Standard Milk Chocolate Bar will be available.

New to the lineup this year are Cindy-Lou Who's Hershey Kisses, featuring a strawberry sugar cookie taste, and Max, the Grinch's loyal dog, who has his own Hershey's Hug edition. Moreover, Reese's Reindeer Mix is set to debut, combining milk chocolate-drizzled popcorn, Reese's baking chips, Reese's Mini Trees, and Reese's Pieces. Finally, SkinnyPop Elf Maple Syrup Kettle Corn brings a salty and sweet treat to the holiday mix.

Hershey recognizes that consumers are becoming more mindful of their spending during challenging economic times. However, the company remains committed to offering a variety of choices in terms of pack sizes, formats, and price points. Despite a 2.37% decrease in stock price for Hershey Co. (NYSE: HSY) year-to-date, the company expects its 2026 holiday season figures to be similar to previous years.