AI-generated cats showcasing rural life, Chinese cuisine land major brand sponsorships

China's pet culture has embraced a digital cottagecore sensation called "Meow Ziqi," featuring AI-generated cats that showcase traditional Chinese cuisine and heritage crafts. Since its launch in April, the account has garnered over 1.76 million followers and over 500 million views, echoing the influence of cultural icon Li Ziqi, who previously captivated audiences with her rural Chinese life depictions before a legal dispute led to a three-year hiatus that concluded in 2024.

Three distinct characters play key roles in Meow Ziqi's viral presence: White Ziqi, the composed leader handling crafting tasks; Orange Ziqi, the clumsy yet enthusiastic glutton; and Hat Ziqi, a city-dwelling friend receiving the cats' handmade gifts. A recent viral clip demonstrated the trio preparing osmanthus fermented-rice coffee, gathering blossoms and cultivating yeast starters.

The cats' charm lies in their feline quirks maintained despite taking on human tasks. One viewer noted that Meow Ziqi feels alive, unlike other synthetic AI pets. Fans appreciate the kittens' self-care and hard work, expressing heartwarming sentiments.

The account's creator, a 29-year-old self-taught content producer, quit his real estate copywriting job to focus on AI-generated content inspired by his own pet cats. Monthly computing costs amount to around 10,000 yuan (US$1,500), but lucrative brand deals with companies like Prada, Volkswagen, and Estée Lauder offset these expenses, according to the creator.

The Meow Ziqi phenomenon exemplifies a booming sector in China, where top AI pet creators reportedly earn over 80,000 yuan (US$12,000) per sponsored video. High-earning creators can generate up to one million yuan (US$150,000) monthly by combining sponsorships, online courses, and branded merchandise. However, the industry faces challenges, including scrutiny over intellectual property rights and ethical concerns surrounding simulated emotional connections.