AI ga bolig ekstra sol
Den «store og solrike» balkongen fikk i overkant mye sol. Nå beklager Nordvik og har trukket…
En apartment in Oslo's Etterstad area was listed for sale this week on Finn, featuring two suns over a green area behind the block. The source of the second sun remained unclear until Nordvik Bislett's sales agent, Louise Cathrine Ilebekk Laheld, pointed out the anomaly. It transpired that a photographer had taken the images, but the seller desired to edit them using AI.
Following E24's intervention, the image was removed from both Finn's listing and Nordvik Bislett's own website. This is not the first instance of peculiar AI-edited images appearing in Nordvik's real estate advertisements. In September, Nordvik St. Hanshaugen removed the main image from a Finn listing featuring "giant" children playing football and a non-existent road.
Nordvik Bislett CEO Magnus Moestue expressed regret for the oversight and assured E24 that the image would be corrected before the listing was updated. The use of AI-generated images in real estate advertisements must reflect the true appearance of the property, including lighting conditions, according to Moestue. The responsibility lies with the sales agent, regardless of whether the seller or the agent edited the images.
Norges Eiendomsmeglerforbund's Carl O. Geving emphasized that the sales agent is accountable for the quality of their marketing efforts, even if the seller handles the marketing themselves. Moestue acknowledged that AI can be used for illustrations, but significant deviations from reality must be clearly indicated. Later, the advertisement was updated to mention furniture placement and color adjustments.
Finn introduced a service called "Bytt Stil" in September, allowing potential buyers to experiment with different colors, flooring, and furnishings directly in the listing. The original images remain unchanged, while AI-generated images are labeled as illustrations. Moestue noted that well-crafted real estate photographs are typically the most popular on Finn, showcasing authentic images of people, objects, and the ambiance of the property.
Written by urgent.news from E24 Norway's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
