Zelnick doesn't regret GTA 6's delay because shipping an unfinished game rarely ends well: 'There was a very high profile release that fell into this category'
Oh boy, I wonder who that could be.
When Grand Theft Auto 6 faced multiple delays, its eventual postponement didn't leave Take-Two Interactive chief Strauss Zelnick regretting the decision. Speaking to WSJ, Zelnick shared his initial reaction to the news: "I don't always feel calm but I tend to come across as calm..." He explained that the timing wasn't ideal, as they had just concluded a board retreat 10 days prior.
Zelnick emphasized that making such difficult calls involves balancing various factors, including resources and creative goals. He reiterated that the delay was crucial to maintain Take-Two's mission of delivering the best entertainment possible. Zelnick questioned an alternative approach, acknowledging that some companies ship games regardless of their readiness.
He cautioned that there was a notable recent example of this strategy backfiring - a high-profile release that was eventually pulled after failing to meet expectations. He firmly stated that this cautionary tale serves as a clear warning against rushing to market with an unfinished product.
Written by urgent.news from PC Gamer's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
