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Your DTC Packaging Will Fail on a Retail Shelf—Until You Fix This One Thing

When you move from e-commerce to a crowded brick-and-mortar aisle, your gorgeous unboxing experience has to do an entirely new job. Here is what founders must fix first.

Your DTC Packaging Will Fail on a Retail Shelf—Until You Fix This One Thing

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

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