With just 1 new camera in 2026 so far, Nikon’s camera sales are the lowest since 2023

Nikon has released just one camera so far in 2026, the Nikon Z5IIC, leading to the lowest sales numbers for interchangeable lens cameras since the end of 2022. This decline is reflected in their second-quarter financials, which showed overall revenue and profit growth but a decrease in camera sales. The Nikon Z5IIC, smaller and without a viewfinder, was launched with pre-orders opening on September 24th and only contributed around a week's worth of sales to the second quarter's results.

Nikon's forecast for the next quarter anticipates selling 400,000 fewer cameras than expected, citing a decline in the Chinese market, higher memory component prices, and revised outlook for the holiday season. Despite these challenges, Nikon's overall financials remain strong, with revenue up in all business segments except imaging products, and nearly 30% growth in the precision equipment segment.