Why Warby Parker Stock Popped Today

Warby Parker's stock surged over 22% on Thursday following the eyewear company's announcement of its forthcoming smart glasses. The company reported a 10.4% year-over-year increase in revenue, reaching $244.7 million in the third quarter. Warby Parker opened 12 new stores during the quarter, bringing its total count to 364 locations, as of September 30.

The brand's affordable yet high-quality prescription glasses, starting at $95, have been well-received by cost-conscious consumers. The company's strategy of providing vision tests and eye exams in its stores also contributes to drawing in more customers. Active customers grew by 3% to 2.74 million on a trailing 12-month basis. Additionally, customers are spending more at Warby Parker's stores, with average revenue per customer increasing by 6.7% to $342.

Co-CEO Neil Blumenthal stated that the company is "continuing to expand our products and services, build on the investments we've made over many years, like exams and insurance, and find new ways to serve our customers." Warby Parker's earnings before interest, taxes, depreciation, and amortization (EBITDA) rose by 11% to $28.6 million.

Management now anticipates full-year net revenue growth of up to 12% to $976 million in 2026, resulting in adjusted EBITDA of approximately $118 million. The company is preparing for the launch of its Intelligent Eyewear, a line of AI-powered smart glasses developed in collaboration with Samsung and Alphabet's Google. These glasses offer features such as real-time translation, turn-by-turn navigation, high-quality photo taking, and other voice-activated capabilities.

On November 12, Warby Parker will begin accepting pre-orders for its first Intelligent Eyewear collection, with the goal of delivering customer orders during the holiday season. Co-CEO Dave Gilboa expressed excitement about customers experiencing these remarkable products firsthand.