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TV and platforms to the challenge of visibility: the Tar confirms Agcom safeguards

Being there is not enough. In the crowded field of digital screens, a television or radio service can be available and yet remain almost invisible. This is the profound meaning of prominence, a battle which broadcasters...

Translated from Italian Read in Italian

TV and platforms to the challenge of visibility: the Tar confirms Agcom safeguards

Italy's Lazio Administrative Court has rejected appeals from Samsung Electronics, Google, and Anitec-Assinform against Agcom guidelines that ensure prominent placement of general-interest audiovisual and radio services. The guidelines, outlined in resolution 250/25/CONS, aim to make these services easily accessible on devices and interfaces.

The court ruled that the guidelines strike a balance between promoting general-interest services and economic interests, and that simply making content available is not enough to guarantee its consumption. As a result, smart TVs and other devices will be required to display icons for major Italian broadcasters, local TVs, and radios, with the goal of promoting accessible and reliable information.

Written by urgent.news from Il Sole 24 Ore's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.

Read the original at ilsole24ore.com →

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