This see-through camera lets photographers maintain eye contact with their subjects

Lutra, a South Korean startup, has unveiled its latest innovation - a digital camera called Humans of Authenticity (HOA) A1. This camera stands out from the crowd by featuring a large viewfinder, allowing photographers to maintain eye contact with their subjects rather than constantly staring at a screen. The camera's design pays homage to the Godox C100, but its unique feature is positioning the lens and sensor closer to the center of the viewfinder, enabling photographers to feel more connected to their subjects while capturing moments.

The HOA A1 First Edition will be limited to just 100 units, with preorders yet to commence. Upon launch on December 1st, it will be available at a price of $289 for US customers. Despite its advanced features, the camera maintains a simple point-and-shoot functionality, with a shutter button on the top edge for ease of use.

The A1 is equipped with a 16-megapixel, 1/2.53-inch Sony sensor and a 26mm f/1.75 lens, which work together to deliver high-quality images. There is a tiny LCD display on the back to show battery life and remaining shots, but the camera operates primarily without a screen.

Wi-Fi connectivity is used to wirelessly transfer images to a smartphone, making it possible to view and download shots without needing to connect the camera to a device or PC. Unlike traditional cameras, the A1 doesn't require an internet connection to take photos, but is necessary for accessing and downloading the captured images.

To ensure authenticity and traceability, the A1 employs a system called ShootProof, which assigns every photo an anonymous certificate recorded on a public blockchain. Although this feature is mandatory, users have the option to enable or disable a signature mode that allows them to sign their name in an accompanying app, which then appears in the corner of every photograph.