The golden age of social sitcoms has arrived
Sitcoms are taking over social media. Meet the next generation of showrunners going viral on Instagram and TikTok.
The golden age of social sitcoms has arrived, according to a trend of short-form, vertical video sitcoms taking over Instagram feeds. Rather than relying on traditional laugh tracks, these new comedy shows use quick-witted banter to fit into tight time slots. Jourdain Fisher and Max Manticof created "Secondhand Exchange," a sitcom about two baristas at a New York City thrift store, which has amassed 130,000 followers and 17 million views in just over five months.
This wave of Instagram sitcoms is part of a broader shift towards "cable-ification" of social media, with scripted content finding its way into the realm of short-form video.
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