Tesla to Wind Down Cybertruck Production After Years of Poor Sales
Tesla will wind down production of its Cybertruck electric pickup at its Texas Gigafactory around mid-2027, CEO Elon Musk announced Friday, Nov. 6, after the vehicle struggled to attract buyers and fell far short of the company’s original sales ambitions. Musk said the decision would allow Tesla to increase production of its Cybercab, a two-seat […]
Tesla announced on Friday, Nov. 6, that it will cease production of the Cybertruck electric pickup at its Texas Gigafactory around mid-2027 after the vehicle failed to attract buyers and failed to meet the company's original sales goals. The decision comes after the Cybertruck struggled with European safety regulations and encountered production delays and multiple recalls.
Musk stated that the retreat would enable Tesla to focus on increasing production of the Cybercab, a two-seat autonomous vehicle designed for its planned robotaxi network. The Cybertruck's sharp angles and rigid stainless-steel body created challenges for safety standards, particularly for pedestrian protection. The vehicle's unconventional design attracted attention but did not sell well in the U.S. market, with sales dropping by 48% in 2025 compared to 2024.
The Cybertruck's high price and limited appeal in a competitive market also contributed to its poor performance.
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