Temu says 91% of surveyed Korean sellers report business gains

Chinese e-commerce platform Temu has reported that 91 percent of Korean sellers surveyed indicated improvements in their businesses following their participation in the online marketplace, according to a company-run survey conducted in August. The survey, which included more than 100 sellers, revealed that 58 percent of respondents reported higher sales volumes, while 47 percent said they had successfully reached new customer groups.

Temu entered the Korean market in July 2023 and fully introduced its Local Seller Program in May of the previous year, enabling domestic merchants to sell to consumers nationwide. Of the survey respondents, about 66 percent had been selling on the platform for six months or less. A majority of the businesses, 85 percent, had fewer than 50 employees, and 94 percent had already sold through other online channels prior to joining Temu.

According to the survey, 82 percent of the sellers viewed Temu as a sales channel that either complements their existing sales routes or serves as a major driver of sales growth. Additionally, 39 percent of the respondents stated that they had expanded their operations following their participation in Temu or planned to do so within 12 months.