T-Mobile taps Breaking Bad star Bryan Cranston to sell you its new T-Mix plans
Bryan Cranston and a rooster have a wake-up call for America.
T-Mobile has enlisted the services of Breaking Bad star Bryan Cranston to promote its new T-Mix plans, as announced on November 5. The campaign kicked off with a 60-second commercial, titled Wake Up, which aired during Thursday Night Football. The commercial features Cranston and a rooster, aiming to wake Americans up to their wireless bills and introduce them to T-Mobile's customizable plans.
T-Mobile intends to expand the campaign across various media platforms, including TV, streaming, theaters, digital channels, and Spanish-language media. This move comes as Verizon recently hired Mike Myers to promote its more straightforward wireless plans.
Written by urgent.news from Android Authority's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
