Splice Reimagines the DAW With ‘Create’ — Its Agentic AI-Powered Platform for Newcomers

Splice has introduced its first digital audio workstation (DAW), named 'Create', which incorporates agentic and assistive AI features to assist novice producers in learning the platform and completing their songs. The standout feature of the DAW is its chatbot, capable of providing production tips and responding to voice or text prompts from the user. Additionally, Create simplifies the process of combining samples from Splice's library.

Splice, renowned for its extensive library of over three million human-made, licensed samples and loops, is entering the DAW market during a time of disruption. Established DAWs like Ableton, Logic, ProTools, and FL Studio still dominate the industry, but newer browser-based applications such as BandLab have gained popularity due to their simplicity and lower cost.

Moreover, with the rise of generative AI, platforms like Suno and Moises have expanded their offerings, providing users with more options for enhancing their tracks.

However, Splice remains committed to providing only human-created samples, loops, and instruments. Instead of adopting AI to generate new content, the company utilizes AI to refine and customize existing samples by modifying attributes such as timbre, key, and tempo. In 2023, Splice's CEO, Kakul Srivastava, expressed concern over generative AI's "push-button" creativity and emphasized Splice's mission to empower users rather than replace them.

Create, the newly launched DAW, evolved from Splice's 'AI-powered tool' introduced in 2023. The DAW incorporates the original mix-and-match product at its core, complemented by AI that assists users in navigating the tools and progressing towards their final masterpieces. Srivastava explained in an interview that the company's objective is not to create songs for users but to guide them in producing their own music and collaborate with them throughout the process.