Social media could improve disaster aid coordination, review finds

A recent literature review in the International Journal of Services and Standards has shed light on the potential of social media to enhance humanitarian supply chain management during disaster situations. The review, conducted by Alka Pandey and colleagues, highlights how social media can strengthen disaster response through real-time information sharing, volunteer mobilization, and better coordination of aid efforts.

However, the research also points out the need for further investigation into social media's role in delivering aid during emergencies.

Supply chain management in humanitarian efforts involves organizing the movement of essential goods, services, and information to those affected by disasters, accounting for around 80% of relief activities. Efficient coordination is crucial in this context. The review, which utilized the PRISMA framework to analyze numerous research papers, found that social media has been proven to improve disaster response by facilitating real-time information exchange, recruiting volunteers, and streamlining disaster response coordination.

In contrast to commercial supply chains, which typically prioritize cost reduction and minimal stockholding, humanitarian supply chains must adapt to the unpredictable demand that arises during disasters, without the option of profit margins. Despite these differences, social media can play a significant role in identifying needs, communicating with affected communities, and helping to direct resources in humanitarian efforts.

However, the review also reveals several obstacles that need to be addressed, such as unequal access to technology, misinformation, outdated information, and challenges in coordinating between humanitarian organizations.