Six MACC strategic communications officers receive IPRM accreditation

PUTRAJAYA, Nov 6 — Six officers from the Malaysian Anti-Corruption Commission's Strategic Communications Division have earned the prestigious Accreditation in Public Relations (APR) award from the Institute of Public Relations Malaysia. The officers, including BKS director Hisyam Mohd Yusoff and deputy director Badrila Jamlus, completed all necessary accreditation requirements to receive their accolades.

In a statement, the MACC emphasized the importance of these recipients in strengthening the public relations profession in Malaysia. Erwin Khairul Ahmad, director-general of the Information Department, noted that the IPRM's role in the country's public relations sector has been vital since its founding in 1962. Despite the rise of artificial intelligence, the IPRM president, Jaffri Amin Osman, highlighted that human qualities like empathy and integrity remain crucial in professional communication.

The IPRM's decision to recognize all APR recipients this year will allow them to conduct training or coaching across several ASEAN countries, including Indonesia, Singapore, and the Philippines. This move is expected to elevate the standards of Malaysia's public relations industry and further strengthen the profession's expertise.