Singapore Airlines to splash $1.6 billion on luxury long-haul cabins as rivals up their game
SINGAPORE - Singapore Airlines, long a benchmark for premium travel, is ‌spending more than S$2 billion (US$1.6 billion) to upgrade long-haul seats and provide larger double-bed suites to compete with rivals that are pouring money into high-end cabins.
Singapore Airlines is investing over S$2 billion (US$1.6 billion) to enhance its long-haul cabins and provide spacious double-bed suites, aiming to stay ahead of competitors. The airline is rolling out new cabins across all four classes, with the upgrades set to launch by the second half of 2027. In first class, centre seats transform into the airline's largest double bed in commercial aviation, while business class features sliding privacy doors and a fully flat bed.
Singapore Airlines CEO Goh Choon Phong emphasized the importance of comfort, privacy, and adaptability for customers while acknowledging the challenges faced, including seat certification and production delays. The investment covers 72 aircraft, a mix of Airbus A350-900s and Boeing 777-9 jets, with most of the funding sourced from the airline's strong cash reserves.
While business and first-class cabins remain a significant investment, the CEO highlighted that the airline's success is also driven by its hard product, soft service, operational excellence, and people.
Written by urgent.news from Bangkok Post Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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