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Singapore Airlines investit massivement pour rester dans la course du transport aérien haut de gamme

La compagnie de Singapour consacre 1,47 milliard d’euros au renouvellement de ses cabines. Avec en premier lieu la création de classes « avant » (première, affaires…) plus luxueuses, pour capter la clientèle la plus aisée, qui est aussi la plus rentable.

Singapore Airlines investit massivement pour rester dans la course du transport aérien haut de gamme

Singapore Airlines is undertaking a major cabin overhaul to compete for wealthy travelers. The investment is reported by Le Monde Economie as 1.47 billion euros, while Guardian Business and Bangkok Post Business state the cost will exceed S$2 billion (£1.2bn/US$1.6 billion). This comprehensive program, which covers 72 aircraft, will introduce new cabins across all four travel classes, with the new seats expected to arrive starting in the second half of 2027.

The upgrades focus on luxury features, such as the creation of more upscale "avant" classes to capture profitable customers, according to Le Monde Economie. Guardian Business and Bangkok Post Business note the inclusion of larger double-bed suites, with the airline claiming it will offer the largest double bed in commercial aviation. Business class seats will feature fully flat beds and, for the first time, sliding privacy doors, according to Business Recorder.

Handelsblatt reports that the new business class seats are being manufactured by Recaro in Schwäbisch Hall. The airline, which was named the world's best airline for the sixth time this year by Skytrax, aims to use this investment to continue raising the standard of premium air travel.

Brief written by urgent.news from Le Monde Economie, Guardian Business, Bangkok Post Business, Business Recorder, Handelsblatt — 5 reports on this story. Machine-written — may contain errors; check the original before relying on it.

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