Report: iPad shipments drop 27.5% as global tablet market plunges in Q3
Despite global iPad shipments dropping 27.5% year-over-year in the third calendar quarter, Apple maintained its lead in the tablet market, according to a new report released today. Here are the details. more…
In the third quarter of 2026, Apple's global iPad shipments plummeted by 27.5% year-over-year, according to a new report by Omdia. The tech giant maintained its dominant position in the tablet market, accounting for 36% of all shipments, with 11.5 million iPads sold. This represented a significant 2.2 percentage-point drop from the previous quarter, as the global tablet market saw a 23% decline in shipments from 41.8 million to 32.2 million units.
Samsung held second place with 16.9% market share, followed by Lenovo (12.7%), Xiaomi (7.3%), and Huawei (5.7%). Among the top five, Lenovo was the only company to experience shipments growth of 11.9% year over year. Huawei saw the most significant decline at 43%, followed by Apple's 27.5%, Samsung at 21.7%, and Xiaomi at 10.6%.
Omdia Research Manager Himani Mukka attributed the trend to supply constraints limiting vendors' ability to introduce substantial upgrades, leading consumers to postpone purchases until more significant improvements become available.
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