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Nongshim Takes Shin Ramyun to India’s Northeast With Mobile Food Truck

Nongshim is stepping up its efforts to expand the Shin Ramyun brand in India by bringing the product directly to consumers through a mobile food truck campaign across the country’s northeastern…

  • Nongshim launches mobile food truck campaign in India's Northeast.
  • Campaign targets Guwahati, Shillong, Aizawl, and Agartala for three weeks.
  • Focus on spicy flavor preference and Korean pop culture popularity.

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