MTN Introduces Loyalty Coins on Its App

MTN Nigeria has launched a loyalty programme called MTN Loyalty Coins on its myMTN NG app. The new programme enables subscribers to earn rewards on their everyday transactions and redeem them for various benefits. Partnering with the Loyalty-as-a-Service platform, Bvndle, the initiative was introduced to encourage the use of digital services and provide added value to subscribers.

MTN Loyalty Coins can be earned through transactions such as buying airtime and data on the app. These coins can then be redeemed for a range of offerings across three categories: telecommunications benefits like airtime and data, daily essentials like bill payments and groceries, and lifestyle benefits encompassing health, fashion, books, and entertainment. Each coin has a fixed redemption value of N10.

New users of the app will receive a welcome gift of coins upon download. MTN's Chief Marketing Officer, Onyinye Ikenna-Emeka, stated that the programme reflects the company's goal to promote digital, social, and financial inclusion. Bvndle Loyalty Limited's Acting Managing Director, Ikechukwu Nwaguru, added that the partnership will allow customers to access a broader network of merchants, thereby boosting engagement and transactions for businesses.